Industry Analysis of the Cosmetic Industry Essay

exertion Analysis of the enhancive Industry - Essay ExampleCharles Revson with his brother and the chemist Charles Luchman formed Revlon in the family of 1932. An L was added by Luchman in the Revson to name it REVLON. Quality supplies at reasonable termss soon do Revlon a world leader.Under recognized brands such as Revlon, ColorStay, New Complexion, Revlon Age Defying, Almay, Ultima II and Flex Charlie. and pelt lights, made Revlon k presentlyn worldwide. Revlon sold its goods in approximately 175 countries. A wide range of skin c are and sun care products Ultima II, Vitamin C Absolutes and Eterna 27, were also offered by Revlon. Currently, the primary(prenominal) players in the cosmetics game are Estee Lauder, Elizabeth Arden, Mac Cosmetics, Mary Kay Cosmetics, Avon, Clinique, LOreal, Bobbi Brown cosmetics, Victoria Jackson cosmetics everybodys getting into the scenario with their own lines and inventions but controlled by the price factor.The cosmetic industriousness is va st and creates plentiful jobs because of its cosmopolitan nature. The market is a multi-billion dollar patience and linked States own the largest personal product market in the world tarradiddleing for 26% of global sales. The main frame of this industry relies on production value, labor production, number of employees, personnel costs and the number of enterprises. Cosmetic science is not only about formulation of a product but also takes an account of intelligent and progressive marketing decisions and cost constraints. It is lucky for the manufacturers to hold the top manufacturers position. Revlon also ruled the industry for a long time but was not lucky enough. Reconsideration, re-evaluation and innovation is the key to success and survival of the fittest in cosmetic industry. In 1930 Revlon began selling its product through drug and departmental stores. During 50s, the usage of innovative ways of advertisement to gave a boost to publicity and sales. It used television spo nsorship and radio ads. The advertisement vault of heaven was always supported by Revlon and generated a lot of business. This sector is one of the biggest revenue generator in United States. Advertising campaign The Most Unforgettable Women in the World wear Revlon of late eighties and 1990s became very popular. Advertising the product in an effective manner is the name of the game which Revson introduced and now the industry cannot do without it. During severe financial crises even, Cindy Crawford and Claudia Schiffer were two top models signed up by Revlon. once more in 90s, in spite of loss, the company launched an expensive marketing campaign featuring Halle Berry and Julianne Moore, to boost sales. Revlon has neer compromised on advertising a product in an effective manner.Anticipation of new trends brings business to this industry and the foundation of Revlon was based on it. Revlon started with a single product, nail enamel which was never available before. In only six yea rs of new innovations, high-quality marketing strategies, sales, packaging with an effective operating system made Revlon listed in