Marketing product Essay Example | Topics and Well Written Essays - 1000 words - 2

Marketing product - Essay Example The essay shall explore the various ways that S&H Distribution Ltd (shoes & heels) can employ to maximize its profits and gain a bigger market share. According to the UK Chartered Institution, Marketing is the management process, which identifies, anticipates and supplies customers’ requirements efficiently and effectively (Blick, 2010, 20). International marketing is the mix of these activities in the national boundaries. Firms branching into new markets should have marketing decisions. Notably, managers should consider four elements including how to identify, price, sell and distribute those products (Joshi, 2012, 41). These essential elements of international marketing are called marketing mix or the 4Ps. They include product, price, promotion, and place. Firstly, the product comprises the tangible and intangible features that meet consumers demand in diverse markets. Secondly, pricing develop policies that in revenue and strategically shape the competitive environment. Thirdly, promotion means devise ways to strength the desirability of the product or service to potential buyers. Fourthly, place is getting products and services into customers hands via transportation and merchandising. Marketing has evolved significantly over the years. What was once a simple concept to determine, explain and execute has now become an essential tool for any organization that wishes to become successful. Initially, there were the 4Ps, which included price, place, promotion and product. However, as the evolution of marketing continuous, several aspects have been incorporated into the marketing mix (Rama Moahana Rao, 2011, 162). They include physical evidence, processes, and processes. These extended elements represent the ever-changing factors that determine the marketing products. The changes in customer behavior and demographics also contribute to the addition of the 4Ps (Hougaard & Bjerre, 28). It is quite difficult to measure