'Marketing and Hypermarkets Elf Urban\r'

'What is the perceptual map for the turgidity invest companies in France ( panache, extremely low frequency, Total, and the hyper grocery terminuss)? What would be the two dimensions you would use to best describe the portfolio of brands that Total convention has in its mart? Convenience Total-Bonjour Convenience Total-Bonjour verdant Elan Rural Elan Price Hyper grocerys Elf Price Hypermarkets Elf Urban Hypermarkets Elf Urban Hypermarkets Elf I would use Convenience and price to describe the portfolio of brands. 2. base on the perceptual map, propose a overturn of marketing actions, beyond those that have been mentioned, that should be utilise by Total brand.Use the 4Ps framework to propose these actions and connect each action to the CVF framework. I would definitely remove cosmetics such as toothbrush, deodorant, toothpaste, soap, Lotion; In rise to power to phone simple machineds; Moreover I would loan a first aid section where customers could ascertain temporar y relieve from any minor visible discomfort. They link to the consumption process of the customer in the situational influences of the CVF. Consequently, Total could expand the partnership distribution with Elan and Elf considering how great they argon doing with the French grocery retailer and bonjour.It would be great cost well-being with the consumption process of the CVF. 3. What atomic number 18 the things that may urinate utilitarian and hedonic value when customers go for a gas station? Describe how an Elf shop class might increase value in customers’ shop experience. Things that may build utilitarian value are buying food to consume, getting gas, a machine wash, putting air on tire, getting the automobile fixed. Things that may build hedonic value are price of gasoline or products, quality of the products, and having a reason to compare a preference for a personal brand immediately after purchase.Elf interject may increase customer value by providing low price s compare to the other gas stations, accessibility and convenience is also a big factor, and qualification sure that each customer get a pleasant experience. 4. What are the marketing shares that each store is trying to cover? What are the fundamental benefits that consumers in each of those segments are seeking when choosing a gas station? Do you think Total Group has done a good job identifying market segments and appealing to these segments? Are both(prenominal) segments left unserved by Total? Elan covers the rural market segment where competition is less dense, which customers seek.Elf covers the price-sensitive segment, a suburban market in addition to hypermarkets where customers seek low price, profuse service, and competitive location. Total covers the urban, convenience oriented market segment where customers seek gameyer product assortment, high performance gas, feelings of spaciousness and full range car services. So far, I think total is doing a great job identify ing and appealing market segments. Yes, some segments have failed; the rural, convenience-oriented market, which would have brought less competition and raise revenues.\r\n'