Disneyland

Disney as a concept is synonymous with customer service. The swan includes all employees at Disneyland and every purify member is working as part of a team up, which serves to internal as tumefy as external customers. Types of Customers Internal customers The internal customer at Disneyland reanimate capital of France is the cast member. All cast members work in teams, which form part of an organisation. .ie. Disney serves its internal customers outright through procreation using their own training organization on lay Disney University. External Customers The external customers of Disneyland Resort Paris come from many distinguishable markets. According to the Marketing manager of Disneyland Paris, the resort attracts customers using assorted methods of dispersion channel, this channels argon: * Consumer direct * Tour operators * Groups * Businesses conventions * Retail make out (Travel agencies) During the congregation at Disney, the marketing manager emphasised that Disney cannot affirm on a single distribution channel; indeed a thorough research is carried out when changes on the distribution channels occurs. This helps Disney to keep a healthy balance on the frequency and seasonality of each distribution channel used in straddle to make this research effective, Disney has a sales team in most countries in Europe.

For task 1 my team and I decided to produce a questionnaire in order to pick out the different customers of Disneyland Paris. We interviewed several hoi polloi during our stay in Disneyland Resort Paris. The questionnaire and the results are as follows. Questionnaire 1. Age _______! __ We can encounter from the graph preceding(prenominal) that 50% of the stack who we interviewed are schoolgirlish adults. Because of the nature of the product line we can assume that most of these people have dispirited children. The remaining 50 % was divided as follows, 29% of the people that we interviewed where aged between... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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